Wurld is still in its early days, so this policy may change as the app grows. If anything here is unclear or you have any questions, please get in touch at support@wurld.chat. Last updated 2026-10-15.
This policy explains what Wurld collects, why, who it's shared with, how long we keep it, and your choices. Wurld is operated from the United Kingdom for users worldwide by Wurld Ltd, the data controller (company number 16039122), 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. You can reach us at support@wurld.chat.
We use your data to deliver your messages; translate them between participants' languages; power vocabulary, practice, and the in-app tutor; convert text to speech when you ask; keep the service working, secure, and debugged; and improve Wurld and your learning experience.
We do not use your data for advertising, we do not sell it, and we do not share it with third parties except the service providers that run Wurld (below), or where the law requires it.
Under UK and EU data-protection law we rely on these legal bases:
Wurld is not end-to-end encrypted — the translation, vocabulary, and tutor features need access to your message content to work. Your data is encrypted in transit and at rest on our provider's servers, but Wurld staff and our translation provider can access message content as described here. Please don't send sensitive information or media through Wurld.
For how Google handles data processed through these services, see Google's terms and privacy at policies.google.com/privacy and ai.google.dev/gemini-api/terms.
When something goes wrong in the app or on our servers, or the app crashes, an error report is sent to our error-monitoring provider, Sentry, so we can find and fix the problem. A report contains technical details of the error (what failed, where in the code, and the steps that led up to it), the app version, your device model and operating system, and your Wurld account ID so we can find the reports behind a problem you tell us about. It does not include your messages, tutor conversations, flashcards, name, phone number, email, or contacts: those are removed in the app or on our servers before anything is sent, and we don't record your screen or store your IP address with reports.
Only Wurld administrators can see error reports. They are deleted automatically within 90 days. We rely on our legitimate interest in keeping Wurld working and secure; if you'd rather your reports weren't linked to your account, contact us.
If you subscribe to Wurld Plus, your payment is taken by Apple (App Store, on iPhone and iPad), Google Play (on Android), or Stripe (on the web). On the web, Stripe sells the subscription to you as the merchant of record through its Managed Payments service. Each of them handles your payment details under its own privacy policy; we never see or store your card number or other payment-method details.
From them we receive only what we need to give you Plus and to handle support, refunds, disputes, and tax: identifiers for your subscription (and, for Stripe, your Stripe customer ID), which plan you bought, when it started and when it renews or ends, whether it will auto-renew, and its status (for example active, cancelled, refunded, or disputed). To link a purchase to your Wurld account we give the store an identifier derived from your account ID, never your phone number.
On the web, you enter your email address, your card details and your billing country (and, where it is needed for tax, your postcode) at Stripe Checkout, where Link, Stripe's payment service, may also offer to save them for you. Those details are held in Wurld's Stripe account and in Stripe's own systems, under Stripe's privacy policy; we never see your full card number. Wurld's own database stores only your Stripe customer ID and the status of your subscription.
You can cancel at any time: on iPhone and iPad in your Apple ID subscription settings, on Android in Google Play, and on the web through the "Manage subscription" link in Wurld. We can't cancel or refund App Store purchases; Apple handles those.
We may review messages and their translations to find consistent mistakes and poor-quality translations and improve the service. This review is limited to Wurld administrators. We do not currently use your content to train AI models; if that changes we will update this policy and ask you to accept the new version first.
If you allow contacts access, Wurld reads your device contacts' names and phone numbers to find which of them already use Wurld. We store contacts who are Wurld users; phone numbers that don't match a Wurld account are checked and then discarded, not stored on our servers.
Your data is stored on Google's servers, which may be located outside your country, including in the United States or the European Union. Where data is transferred internationally, it is protected by appropriate safeguards (such as the data-protection terms offered by Google). Error reports are stored by Sentry in the European Union (Germany); Sentry is a US company, and any access to them from outside the UK and EU is covered by its data-protection terms, including the standard contractual clauses approved for international transfers.
We keep your messages, profile, and learning and usage data for as long as you keep them and your account — they are not automatically deleted after a set period. Wurld administrators can access your content for as long as it is stored (for support, debugging, and the quality review above). Detailed internal processing logs (the prompts and outputs of individual translations) are automatically deleted after 14 days; the underlying messages remain until you delete them. Error reports are deleted automatically within 90 days (see Error reports and diagnostics).
Subscription records are kept while you have an account. After you delete it (see below), they are kept for as long as we need them for refunds, disputes and tax — which for tax is up to six years after the end of the tax year of the purchase, as UK law requires — and then deleted.
You can delete individual chats, and your entire account from Settings → Delete account. Deleting your account removes your profile and sign-in record, your one-to-one chats and the images in them, your saved contacts, your flashcards, your practice and learning data, your usage logs, and your Life-mode data.
If you have a Wurld Plus subscription, deleting your account also stops the billing where we can: a subscription bought on the web through Stripe is cancelled immediately, and a Google Play subscription is set not to renew. If that cancellation fails, we don't delete your account and ask you to try again.
We can't cancel an Apple subscription for you. Deleting your account does not by itself cancel a subscription bought through the App Store; Apple keeps billing you until you cancel it in your Apple ID subscription settings. If you still have an active Apple subscription when you delete your account, the app warns you and offers a link to manage it before you continue.
Some data may remain: messages you sent in group chats stay visible to the other members of those groups; copies in routine backups expire on a rolling schedule; and aggregate or anonymised statistics that no longer identify you may be retained. Purchase records are kept, with your account ID removed, for refunds, disputes, and tax; the link between your account and your Stripe customer record is deleted.
Depending on where you live (and for UK/EU users under the UK GDPR / GDPR), you have rights to access, correct, delete, export, and restrict or object to our use of your data, and to withdraw consent. You can exercise many of these in the app, or contact us at support@wurld.chat. If you're in the UK or EU, you also have the right to complain to a data-protection regulator — in the UK, the Information Commissioner's Office (ico.org.uk).
If you enable notifications, we send them through Apple's and Google's push-notification services so we can alert you to activity such as new messages.
If you use the Life feature (currently in beta), the text you enter and the scenes and dialogue it generates are processed by our AI provider to run the experience. We'll expand this section as the feature leaves beta.
Wurld is for people aged 16 and over and is not directed at younger children. We don't knowingly collect data from anyone under 16; if we learn we have, we'll delete it.
We may update this policy. When we make material changes we'll ask you to accept the new version before you continue using Wurld.
Privacy questions or data requests: support@wurld.chat, or write to Wurld Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.